A Brand to Die For

Corporate Bylaws Example - A Brand to Die For

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I am often asked, "What does it take to create a prosperous marketing campaign?" The reality, at the heart of it all, is the client's brand essence; how that brand is represented and how to and perceived by the market. All prosperous marketing and advertising strategies spring forth from this basic tenet - brand essence.

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Corporate Bylaws Example

What qualities does the brand stand for? What can the brand do for me, as a consumer, or member? How can the brand enrich my life or otherwise supply me value?

These are some of the questions that consumers silently ask themselves as they interact with the messages and touchpoints that are related to your brand.

But what does it take to create a brand that people identify with, keep or spend their money on? How does one create a brand...well, to die for?

As a collective intelligence Architect, I must continually hone my skills for the advantage of my clients. This means always advancing my comprehension of collective and communication dynamics. As a result, I can create efficient messaging scenarios derived from a strong brand essence. The follow is targeted traffic and finally sales, for my clients.

The agencies that narrate entities like Nike, Target, Dell, Microsoft and countless others understand collective and communication dynamics and deliver prime examples of prosperous brands. But other brands which you probably wouldn't even think (yet are maybe even more influential), can clarify the power that a brand can hold and deliver within a given marketplace.

The Most distinguished Brands You Would Never Think Of

You wouldn't ordinarily think of the Hell's Angels, the Latin Kings or the Mexican Mafia as "brands," but they most de facto are. In fact, these brands exhibit some of the strictest brand management strategies in existence and it's paid-off for these entities in event the most turbulent of times.

The Hell's Angels, for example, are a legitimate California firm entity known as the Hells Angels bike Corporation (Hamc); replete with corporate bylaws and yes, a very familiar brand. Hamc, in the past has brought suit against shop giants like the Walt Disney World firm over infringement of their brand. Hamc is very accurate - even with their own members - as to how the Hamc logo and related, with patches are to be arranged and displayed. Simply to be allowed to don the coveted valid leather vest with logo is even an intensive process that only a go for few are offered. And even then, the Hamc logo and patches must be worn in adherence with the corporate guidelines.

The Latin Kings brand is a gold colored 5-point crown on a black background. The 5-points and the black and gold colors all signify exact attributes about the brand (its essence). The 5-points, indeed, narrate love, respect, sacrifice, honor, and obedience. Gold represents the sun and a thoughprovoking future, while the black represents the past.

The Mexican Mafia's brand is an open hand with the letter <M> inside the palm. The M, of course, signifies the Mexican Mafia and is its established moniker; known and respected the world over.

Each of these organizations has industrialized a fierce following from both "internal" members and "external" admirers. Each has a brand management law (and a related code of conduct) which ensures their members utilize and narrate the brands in only the ways specified by the entities themselves. Deviation from these brand management and conduct guidelines can follow in death.

Truly, these are brands that people die for. But why?

In no way am I condoning gangland-style tactics or illicit activities, nor am I suggesting the use of violence, fear, or intimidation in your customer loyalty programs and brand acceptance strategies.

All sociological arguments aside, there remains an interestingly distinguished component to these brands. Never mind that inculcated members have supplanted their allegiances to God, country and family with allegiance to the brand and all that it encompasses. The real take-away from this stunning analogy is the weight that each of these brands carry to those who are not gang members, but yearn to be.

The answer to creating a brand that people identify with, keep or spend their money on is born out of a necessity that it helps to fulfill. In the case of these gang examples, their brands evolved to narrate solutions to their "consumers'" needs; the need to be accepted, the need to have shelter, the need for protection, etc...

Here is an prominent question: What human need does your brand fulfill?

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