How to create Sponsorship Levels

Non Profit Corporate Bylaws Template - How to create Sponsorship Levels

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Do you struggle setting levels for your sponsorship events? Ever wonder what is too high or what is too low? I think those are questions everybody struggles with when you first start a sponsorship program.

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Non Profit Corporate Bylaws Template

Before you set your levels make sure that you have some way to steward and work with these groups by beginning a firm program. It is also useful to have a gift acceptance policy and have talked about beforehand how you will negotiate with sponsors regarding their cash and in-kind gifts. I'm getting ahead of myself.

When beginning a sponsorship agenda make sure that you know your history. Many organizations have programs in place with historical sponsors to those programs. Take the levels that you currently have and have an internal consulation about if they are working. Is it indubitably easy for you to get a high level sponsor (then your levels might be too low)? Do you traditionally have a lot of major sponsorship gifts or is it all small size gifts (levels too high)?

Before I say anyone about levels I should say that your sponsorship levels indubitably change depending on the size of your event, your organization, what kind of benefits you can offer, etc. So this is more of a beginning place than a definitive reference on how to set your sponsorship levels. It makes a dissimilarity what businesses or groups are geographically near where you work, are you in a big town with lots of small middle and large businesses? Are you in a small town that has mostly small businesses?

Often times non-profits will whether ask for way too much or way too little. If your fundraising office raises in the middle of 2 to 7 million dollars a year it is going to be a challenge before you are able to find a presenting sponsor at the ,000 level, unless you have an established firm program. I would recommend setting your presenting level at somewhere in the middle of ,000 and ,000. It might take a consolidate of years to get there but at least you have a beginning place. If you have a great event with a gigantic amount of prominent citizen advent don't sell yourself short.

Make sure that you have a few different tiers of sponsorship. Have a basic level that will be your entry point for new businesses and organizations to come in. I usually put that in the middle of 0 and ,500 depending on the size of the event. You want to have a middle level to upgrade those businesses to, and a higher level for your major supporters. The middle level could be everywhere from ,000 to ,000 depending on the size of your event. For a high level sponsor I'd put the level somewhere in the middle of ,000 to ,000. If you have a huge event you might have an additional one level in there but do not set too many levels or it gets confusing. I think 3 to 5 levels is a good start. If you are a small event with just a consolidate hundred citizen ,000 might be your presenting level.

Think about who you are approaching. If you are approaching a big firm they probably have or with the right amount of cultivation could be a major sponsor at some point for you. If you are working with local stores and small house businesses they will probably give in the 0 to ,000 range. Request businesses for the right amount is prominent make sure you are cultivating existing sponsors and that you know something about them (see my post on production "The Ask").

Another thing you can do with sponsors that cover hard costs is supply them with a sponsorship for an in-kind gift or in-kind and cash gift. I would only do this if they cover a hard cost. Some example might be if you have a sponsor that creates your each year video for you for no charge, or you are getting healing supplies for no charge, or services. Make sure that it is something that you will indubitably use not just a general in-kind service.

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